Apple relies on Sony for the camera sensors it uses to create the world-famous iPhone cameras. However, according to Bloomberg’s Mark Gurman in his PowerOn Newsletter, Apple could be considering the development of its own in-house camera sensor technology to further improve its imaging capabilities.
Gurman mentions that imaging and camera sensors are major selling points for iPhones and mixed-reality devices. Apple believes that by gaining more control, including the design of its own imaging hardware, it can improve its products. Despite this shift, Gurman notes that Apple will continue to depend on manufacturing partners for production.
This strategy isn’t new for Apple, as it has been designing its own components, such as the Taptic Engine and chipsets inside iPhones, Macs, and other devices. This approach not only allows Apple to support its devices for a longer, but also allows it to fine-tune them for a refined user experience. Additionally, it reduces dependency on third-party companies and reduces overall costs.
Apple’s imaging ambitions may extend beyond the iPhone. There’s speculation that it could aim for better sensors in a potential Apple Car and future generations of its Vision Pro mixed reality headset.
The timeline for implementing such a move and the current status of research and development are unclear. However, one thing is certain–Apple is committed to creating its own components. Having its imaging sensor technology working in tandem with its chipsets and other hardware could open up new possibilities for the Cupertino-based tech giant in the future.
Location: Cupertino, California, USA